Course curriculum

  • 1

    Module 1: A Real Education

    • The Online Marketer’s Handbook - A Real Education

    • Welcome to AAIT

    • My Background

    • AAO - Audience, Ad, Offer

    • Facebook Ads & Google Ads - The Golden Rules!

    • Introduction, Language & Terminology, Understanding Policy
  • 2

    Module 2: Facebook Fundamentals - Audience

    • The Online Marketer’s Handbook - Facebook Fundamentals - Audience

    • Facebook Ads Background

    • The Facebook Pixel

    • Facebook Business Manager

    • The Ad Account

    • Ad Targeting

    • Retargeting Campaigns
  • 3

    Module 3: Facebook Fundamentals - Ad

    • The Online Marketer’s Handbook - Facebook Fundamentals - Ad

    • The Different Types of Ad

    • Creating an Ad

    • Copywriting

    • Creating Ad Creatives
  • 4

    Module 4: Facebook Profits - Offer

    • The Online Marketer’s Handbook - Facebook Profits - Offer

    • Components of your offer

    • The Customer Journey - Your Landing Page

    • Landing Page - Practice on examples

    • Ways to build your Landing Page
  • 5

    Module 5: Facebook - Connecting Everything Together

    • The Online Marketer’s Handbook - Facebook - Connecting Everything Together

    • The Components of Your Campaigns

    • Use ChatGPT to write the copy for your Landing Page

    • Setting Up Calendly and Getting the Link for Your Landing Page

    • Create images for your Ads

    • Build your campaigns on Facebook

    • More details about your Facebook campaign

    • Optimizing and Scaling Your Campaigns
  • 6

    Module 6: Google Fundamentals

    • Release date: 15 May 2023

    • The Online Marketer’s Handbook - Google Fundamentals

    • Why Google Ads?

    • The Main Areas of Google Ads Account

    • Campaigns
  • 7

    Module 7: Google Mastery - The Ad

    • The Online Marketer’s Handbook - Google Mastery - The Ad

    • Google - The Type of Ad

    • Google Ad Extensions
  • 8

    Module 8: Google - Perfecting Your Offer

    • The Online Marketer’s Handbook - Google - Perfecting Your Offer

    • Google Profits - The Components of Your Offer

    • Landing Page Adjustments to Suit Google

    • Offer Adjustments for Google
  • 9

    Module 9: Google Campaign Build-Along

    • Release date: 05 June 2023

    • The Online Marketer’s Handbook - Google Campaign Build-Along

    • Google Campaign Build-Along

    • How to Effectively Optimize and Scale Google Ads
  • 10

    Video Content

    • Video Content - Tips and Tricks